TRAILR | A reimagined take on traditional quant & qual research - at a fraction of the cost and delivery time
Measure performance
Track performance through a set of KPIs that link directly to in-market outcomes; benchmark results against competitive trailers and genre targets
Drill down to identify path forward
Run custom dives into each aspect of the game relevant to gamers and understand the improvements that gamers are looking for to achieve total delight
Identify drivers of success
Understand performance on core dimensions (gameplay, characters, storyline, etc) and how strongly each dimension contributes to overall performance
Run campaign simulations
Run simulations to understand how your success potential with gamers changes as you focus on various trailer dimensions and plan your next trailer/campaign
in numbers
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3,900+
TRAILERS TRACKED
1,300+
GAMES TRACKED
9.5М+
STATEMENTS PROCESSED
50+
METRICS TRACKED
AUTHENTIC
real life gamer feedback in context
TRAILR leverages spontaneous gamer feedback
(example: YouTube commentary, forum discussions, in-house gamer feedback databases)
FLEXIBLE
custom deep dives & historical analysis
GLOBAL
global coverage, works with any data source
FAST
real time data stream updated continuously
TRAILR's data transformation
AI magic and gaming expertise in action
Ingest
TRAILR ingests open-ended and unstructured gamer comments or feedback (e.g. from YouTube and other relevant sources)
Understand
Our AI models inject context into each comment and translate it into a machine-readable statement:
"OMG!!She da bomb" translates into "I really like Aloy, the main female character in Horizon"
Organize
Each statement gets sorted within the gaming-specific framework that captures all relevant KPIs - we only measure what truly matters and automatically structure data in a format fit for a deep quant and qual analysis
Interpret
We quantify results and benchmark performance on each metric vs. a relevant genre-specific benchmark - this tells us how you fare vs. your competitors